ELECTRIC LADYLAND When Bette Midler appeared on Larry King Live in November,
viewers could be forgiven for dismissing her glowing complexion as Hollywood
plastic surgery magic. But 58-year-old Midler set the record straight: fterskin
is courtesy of a facialist ("That's what they're called nowadays/'she
said):Tony at the FacePlace in West Hollywood,to be precise. Viewers everywhere
wrote down his name on available napkins and newspapers."Within 10 minutes, our
four phone lines lit up,"says the owner of the FacePlace, Paul Rogers.
The service Midler referred to is known simply as "the skin treatment" and
involves vacuuming the skin's surface, a manual cleansing of every pore,
exfoliation and the grand, somewhat bizarre finale: surgical cotton saturated
with a specialized solution applied to the face and neck and penetrating the
skin's tissues with the aid of galvanic currents.That's electricity, baby. Used
primarily to help skin absorb the solution, Rogers says, the current tones and
helps reduce wrinkles and fine lines.
The FacePlace, which also counts Sofia Coppola and Rene Russo among its
fans, has been offering the treatment since 1972, but the technology,
relatively new to Canada, is only starting to make a name for itself.
Rajesh Sharma, president of the Ambiance Day Spa in Toronto, says he now has
clients coming in from Montreal especially for Ambiance's version of the
treatment, known as the Hydradermie facial, which uses technology from Guinot,
the famed French skin-care company. In May Guinot will introduce a new machine,
with enhanced lifting capabilities, that will be used in spas across Canada.
Just as beauty companies are pushing products that promise less drastic
alternatives to plastic surgery, Mr.Sharma says many of their clients want results
without going under the knife."lt's not a violent procedure / he says."We're
Not cutting into the face, we’re just making it look better” LAURA DECARUFEL